IRVINE, Calif. – April 27, 2015 – The first quarterly Homeowner Sentiment Survey finds that people’s perception of home value in the post-crash era runs deeper than standard measures of price and location. Today’s owners and prospective buyers define value in broader terms – personal confidence in their housing investment and how a property will meet their family’s needs now and in the future.
The study was conducted by Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks.
“Homeowners today seem to have a longer-term perspective for their properties,” says HSF Affiliates CEO Gino Blefari. “Owners are telling us a home is more than its price tag, and they’re placing more value in a home’s intrinsic qualities of wealth building, safety, satisfaction and a place to raise a family.”
A large majority of owners (89 percent) expressed satisfaction with their home and current living situation; about a third said they’ve considered selling their home in the near future. Those selling their homes seek properties that better fit their changing lifestyles and life events, among other reasons.
Home-value perception varies through the lenses of different age groups. Boomers and Gen Xers embrace homeownership first as a “smart, long-term investment.” By contrast, millennials are “thinking in the now” about real estate, placing highest priority on the “ease of a purchase decision,” including the ability to close quickly on a property, secure financing and afford monthly payments.
Of homeownership’s benefits, millennials want a place they’re proud to show family and friends. They value a community with great schools, and they seek locations that encourage healthier lifestyles. They also want a lively neighborhood: 61 percent said it’s important to live in a neighborhood with a variety of trendy dining and retail options.
“As millennials become a larger part of the home buying market, their preferences become better defined and seemingly more traditional,” says Stephen Phillips, president of Berkshire Hathaway HomeServices. “We have always believed there is more similarity than difference among home buying groups, and this new data seems to support that view.”
With an eye toward enhancing long-term value, 88 percent of current homeowners say it’s important to update or renovate their home over time, and they want improvements that stress energy efficiency and eco-friendly systems and materials. More than 60 percent of current homeowners favored “green” improvements even before kitchen, bath and flooring projects. Millennials are most enthusiastic about renovating: 61 percent want a home they can upgrade to their preferences.
Overall, homeowners and prospective buyers believe housing has turned the corner. A full 94 percent said homeownership is important to their long-term financial planning. With interest rates hovering near historic lows and the economy and job market growing, respondents said today is a more ideal time to buy a home than a year ago.
Still, a strong majority of respondents expect more competition for homes as housing inventory remains tight in many U.S. markets. A skilled sales professional will help in the search: Of prospective homeowners who hired agent, 93 percent said the agent has been effective in that home-finding process.
“This magnifies the value of sound real estate guidance today,” says Blefari. “Sales professionals are the local-market experts with a keen understanding of home value, availability and negotiation. All things considered, when your agent finds you a great home in the right location and price point, it’s time to make your move.”
© 2015 Florida Realtors®